By now, I’m sure you are aware of the many benefits that a member app brings to your members and your facility. Providing your members with an app significantly enhances the member experience, from the ability to book classes from anywhere, gain access to your club quickly and securely, to optimising member engagement with in-app performance tracking. But did you know that a member app can also serve as an effective member acquisition tool?
Let’s take a look:
Mobile technology has made it easier than ever for clubs to open their doors to more guests and maximise conversions due to the convenience and accessibility mobile provides.
By offering mobile guest sign up, you provide an opportunity for prospects to get a better idea of the services you offer and familiarise themselves with your club and club community, before they commit to a membership. It’s a proven strategy that significantly increases the probability of your guest converting to a full member.
With the fully integrated FitSense member app, guests can be up and running in just a few minutes, with the option to sign up to a full membership directly in the app after their guest period has elapsed.
Let’s look at how it works:
- You simply invite guests to download FitSense from the app store or google play, where they can sign up as a guest using a unique code, provided by you. You can send them this code through an email or SMS campaign using ClubWise Campaign Manager.
- Your prospect can then create a guest profile in the app and set their goals. At this point, they are already feeling invested and motivated to start their journey.
- If your prospect wishes to purchase classes or sessions, they can do so through the FitSense in app store, where they can view and select their sessions. Guests can then make payment securely using a credit or debit card. Card details can be stored in FitSense, making it quicker and easier for your guest to make future purchases.
Amplify Guest to Member Conversions
Your guests should now have a good idea of the services you offer and will be familiar with your club and club community, making them very hot prospects and primed for conversion. Mobile technology that makes the transition process from guest to member easy, convenient and accessible is key to driving maximising these conversions.
After the guest period has elapsed, FitSense automatically prompts the guest to ‘Join Now’. Once your guest has made the decision join your club, they complete the simple in app joining process. Any joining related promo codes can be entered during this 3-step process. This technology ensures the whole guest to member conversion has been a seamless, completely paperless and convenient experience.