Imagine Jo is at home after a long day at work, eating a takeaway. She decides that to make up for her naughty meal, she needs to do an extra class this week, so she takes out her smartphone, opens her member app and books a group HIIT class for tomorrow. Her booking is automatically added to her device calendar. When she arrives at the club the following day, she opens the member app on her smart phone and with one tap, securely gains access to the club. She passes the reception and heads straight to her class, as the member app has logged her visit and automatically registered her attendance. She syncs her heart monitor to the app and begins her class. During the class, she checks her progress and intensity level in the app and pushes a little bit harder. After the class, she opens the app to compare her performance with her previous workout and is happy to see she has made good progress and is closer to her achieving the fitness goal she set in the app.
Isn’t this easy and convenient?
The above demonstrates how a member app can enhance the member experience, from the ability to book classes from anywhere, gain access to your club quickly and securely, to optimising member engagement with in-app performance tracking.
By having a member app on their phone, your members have much more control over their fitness journey, even outside of the club. A member app allows your members to check their progress wherever they are at whatever time of day, set goals, plan their workouts around their schedule and keep up to date with other members along with the latest news and events at the club. By providing your members with this level of control over their fitness journey, they feel more empowered, more motivated and ultimately more engaged with your facility.
On top of this, a member app really helps to improve communication between your club and your members with the ability to send members mobile push notifications and feed items. This is a great way to reach your members as they always have their phones with them, so are far more likely to read the messages. You can use this communication channel in many ways, from promoting new classes, setting member challenges and providing general club updates.
The ClubWise Club Management System provides a fully integrated member app – FitSense. The FitSense Member App is designed to engage your members and cultivate member loyalty. FitSense features work together to deliver an exceptional member experience, from fast class bookings and check in, to group heart rate training and an integrated loyalty program. You can learn more about FitSense here: www.clubwise.com/memberengagement